Plan Early – Plan Ahead – Plan Smart Plan Strategically Superior tactical tools, in the absence of a strategic initiative will win many battles. Tactical tools alone, however, will not win a war. Why Strategic Thinking? Your Internet … Continue reading →
In any communication, be it graphic, written or verbal, do it as if … “You’re Sending a Telegram to a Moron at a Thousand Dollars a Word!” (Gene Wales) Just Because Other People Abuse The Language Doesn’t … Continue reading →
Where writing for eMedia is concerned, less really is more Documents destined for computer screens follow a slightly different set of rules than those written for print. The traditional 10-20 words per sentence is out the window. According … Continue reading →
When a writer uses the word “there” when their or they’re was intended, it deals an immediate credibility blow in the mind of the reader, if only subconsciously. Invest in a dictionary or find a free one on-line … Continue reading →
Rapidly writing really readable reading isn’t a really radical, although remotely related, writing requisite — but it should be! Writing something that is easily read can be quite a challenge. The popularity of the Internet and other interactive, … Continue reading →
